IMPORTANT EVENTS COMING SOON

Important City Council Hearing!

San Diego is reviewing Footnote 7 and Bonus ADUs, but this only affects Southeastern SD, NOT the full citywide repeal we need! We must keep pushing to get Stop Bonus ADU on the official docket for a fair vote.

🔗 City Council Hearing Details:

MARCH 4, 2025

Why is housing so expensive?

MARCH 24, 2005

Donate NOW as we mount our Legal Battle

Why Now?

  • It's critical to start fundraising immediately because once construction begins or the City of San Diego makes its decision, it will be too late to effectively gather funds.

  • Possible City Decisions:

    • Deny: If the application is denied, the developer might sue the City. NFABC would then support the City with an amicus brief.

    • Approve: If approved, NFABC plans to sue the City.

    • Modify: An unacceptable modification like a 12-story building would also lead NFABC to sue.

  • Legal Costs:

    • Legal battles against developers, especially under current housing laws, will be expensive and prolonged.

  • Call to Action:

    • NFABC urgently needs donations to fund these legal actions. Please donate to help save your community from unwanted development.

A proposed 23-story high-rise at 970 Turquoise Street in Pacific Beach highlights unchecked development prioritizing profit over community needs. With 210+ units, only 5 are for very low-income families, and 5 for moderate-income* families.

Located on a congested two-lane evacuation route operating at 400% over capacity, this project lacks required infrastructure upgrades, shifting the burden onto taxpayers. If approved, it could set a dangerous precedent for high-rise expansion along the coast, threatening equitable beach access.


AMI is the Area Median Income as reported by the U.S. Department of Housing and Urban Development (HUD).


Affordable housing sounds so great, but moderate income rents at Turquoise Tower could be higher than current market rates.

Groups pushing for housing changes in San Diego & across state

  • nfabc summary of density bonus laws in california

    NFABC considering statewide survey

    Neighbors for a Better California is weighing joining with another party to fund a statewide survey to determine if the time is right to launch a constitutional amendment to restore citizen rights. "We want to know the answer to the question: Is this the right time to say this has to stop," NFABC Chair Marcella Bothwell said of overreaching state laws.

  • City's ADU density bonus program under fire

    Neighbors for a Better San Diego is asking for help to “push over the finish line” a chance to kill San Diego’s ADU Density Bonus Program after a surprise City Council vote spurred by citizen discontent. If that happens, said NFABSC Chair Geoff Hueter, it will have a huge impact. "If we can end the program, it will start to stem the tide of out-of-control development and reverberate in Sacramento," Hueter said.

  • nfabc special report on housing

    Special Report on housing available

    Neighbors for a Better California presents a 6-part look at how we got into the housing mess and how we can get out of it. Read about the influence of YIMBY policies that led to an over-correction in state laws and an extreme solution that isn’t working. How do we get out of this mess? NFABC says build housing but doing it based on responsible planning.

After housing guidance,
questions remain

The receipt by the City of San Diego of “technical guidance” from the California Department of Housing and Community Development (HCD) represents a key step in the approval / denial process. The guidance indicates San Diego has options that include asking for more information from the developer, which could potentially lead to the denial of the project.

Well, the 50-story tower actually is going away! Public backlash forced the developer to scrap the plans for the fantastical skyscraper in the Ocean Beach area of San Francisco. But, in what could be a preview of what might be proposed with the Turquoise Tower saga in Pacific Beach, a new proposal for shorter buildings is being floated in San Francisco. The new proposal scales the project down to a 446-unit complex with two tall towers (yes, these towers aren’t 50 stories, but they are still very high, particularly when compared to other buildings in the coastal neighborhood). Read the details at in the San Francisco Standard story and take a look at the newly proposed development below. It may be a tough year ahead.

  • Neighbors for a Better California's mission

  • Neighbors for a Better California's vision

Donate and volunteer here

And please take our survey